recarx's

Royal Caribbean – Shellphone

December 24, 2011

This is one of the most beautiful ads I’ve ever seen, hands down. Credit goes to JWT New York for Royal Caribbean.

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In the past 6 months I’ve learned more about design than in the last 10 years. I’ve found myself liking things that were not exactly “my style”. Simplicity. Here’s a logo I really like. It’s an abbreviation, a serif. Anyone could have done it. What makes it special however, is the lockdown, the hands. What… [Read more…]

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Hashi Ad

September 29, 2011

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Ad for hashi Restaurant.

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Understanding Women: Post Scriptum.

May 9, 2011

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Here’s a shocker, The media (movies, music, news, ads, alien-attacked cornfields, magazines, etc) is nothing but the reflection of the current state of society. A slightly blurred or probably too sharp picture of collective thinking. Here’s the problem: we don’t really pay attention to the subtleties behind each message. We’re not cynical enough towards the… [Read more…]

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About the sub-conscious.

April 5, 2011

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As I headed to work, I had some sort of mini-epiphany. it’s about the sub-conscious. You see, no matter where, you’ll find yourself thinking about x or y situation, object, person or otherworldly being. Since I am no psychologist, this “theory” of mine might not come as news to you, but I still manage to… [Read more…]

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Work in progress: Intro.

January 14, 2011

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Red, like the shiny skin of an apple and heavy as diluted maple syrup was the drop that had fell in his forehead, he thought he was showering. After a few minutes in what he thought was the bath tub, a big bang woke him up. He listened to the steps above him and listened… [Read more…]

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Understanding Women, Part 2.

August 25, 2010

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“When you rule the world, I want to be in charge of the advertising of your government.” It’s how it started. I was not planning on writing. I was rather fascinated by how gracefully she counted certain amount of money to finally call her day off. “With all this money?” she answered, turning… [Read more…]

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Picture of the day: UP

July 30, 2010

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(via Pop-Ology)

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Dead Serious

June 29, 2010

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Being dead serious about something stupid and recognizing it does not mean that you‘ve lost your mind, it means that the child within you wants to end a chapter and finally go into hibernation.

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